Media & Entertainment

• The worldwide farmers strikes are being largely suppressed by the corporate media and you can expect some sort of climate change tie-in to perhaps get some attention for their plight.
• The Australian deals come as Ottawa plans to introduce legislation in 2021 aimed at levelling the playing field between Canadian news publishers and online search and social media.
• Another CRM trend for 2021 is that customer engagement will move to the edge from company websites to third-party digital channels like social media, voice apps, and gaming consoles.
• The Serie A could face a broadcast suspension among China's sports media platforms, analysts believe, as PPLive's move could signify a broader reversal of sentiment when it comes to spending an extravagant amount of money on media rights deals.
• A blurb on Google's search homepage last year warned Australians that the draft media code could make search worse.
• If Facebook sticks to its guns on the Australian news ban and refuses to pay a cent, media outlets will lose online traffic.
• The corporate media, whose own business models now expect Gilded Age levels of partisanship - 91% of Americans who depend on the New York Times for news are Democrats - eagerly played along.
• Facebook has followed through on its threat to ban Australians from seeing or posting news content on its site in response to the federal government's news media code.
• Seven West Media could receive between 39.5 million Australian dollars ($30.6 million) and AU$ 69.2 million ($53.6 million) a year from its content deal with Google based on an analysis of similar deals in France.
• More recently, Facebook has announced new security features on its social media platform to give journalists across Africa (and other parts of the world) stronger security features that further protect their Facebook and Instagram accounts against harassment and potential hacking threats.
• Pearl TV is a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry.
• Over the past year, Syria's top searches were dominated by common social media platforms and services, notably translation - which could indicate high interest in foreign entertainment and news outlets.
• On platforms like Viber and WhatsApp, they are protected by end-to-end encryption, which allows users to share text and media without fear of surveillance.
• Facebook users in Canada are part of an experiment by the social media giant that will reduce the amount of political content in their news feeds.
• In 2021 Black-owned media companies, and non-Black-owned media companies that create content for Black audiences, have reason to believe that advertisers' interest in reaching Black audiences will extend beyond February, unlike in past years.
• While in past years, social media strategy often took root in deep content calendars, pre-scheduled campaigns, and internal goals, social media in 2021 will introduce a greater need for open ears.
• In 2021, social media and digital tools will continue to have a stupendous influence on both social and professional behavior and organizational structure.
• To combat the toxic effects of some social media platforms, Germany will fund programs to counter online hate speech and to better protect citizens from extremist recruitment and propaganda.
• TikTok's Indian Rival Ready For Testing India has banned the use of TikTok and 58 Chinese other social media Apps and now YouTube will test a beta version of its new short-form mobile video rival.
• Google Threatens To Leave Australia Confrontation: Australia is introducing legislation to require Google, Facebook and other social media companies pay for their local news content.

Last updated: 22 February 2021